5 Types Of Digital Marketing Content That’ll Drive Results

One of the keys to being successful in Digital Marketing is creating the right kind of content at the right time, and then knowing how to promote it so you can get your message out to the world. Unfortunately, there’s no one-size-fits-all solution here; every business has different needs and targets different audiences, so the types of content they need will vary significantly. This is where the Digital Marketing Company Calgary comes in.

Let’s look at five different types of digital marketing content that you can use to spread awareness about your business online .

1) Curated content

Curated content is an excellent place to start according to the Digital Marketing Company Calgary if you’re new to digital marketing. It provides a relevant take on your business or brand, and introduces viewers to a handful of topics that may be important for them in relation to your product or service. Curating content—whether through images, video, or text—is also valuable because it allows you to capture any mentions made about your company online and then share them in a centralized location.

2) White papers

White papers are essentially research documents that explain some topic in a highly-detailed, technical way. Because they’re written by industry experts, white papers make it easy for companies to quickly distribute information about their product. They can be distributed via email or published on company websites. When users share them on social media platforms, however, white papers can become an excellent source of links and traffic to your website—which is precisely why so many companies inclduing the Digital Marketing Agency Calgary create them.

3) Data sheets

Anytime you’re looking to help convince a prospect or customer that your product or service is right for them, you’ll want to include detailed data sheets with your proposal. These are also a good idea if you’re seeking funding as part of your business plan; they’ll help persuade investors by showing them just how much research and development have already gone into what you’re proposing.

4) Infographics

A picture is worth a thousand words, or so they say. They’re also a lot easier to digest than long blocks of text. If you create an infographic and find that it helps convey your message more efficiently than text alone, go ahead and start using them more often. They’re great for capturing your audience’s attention according to the Digital Marketing Agency Calgary, especially in places where they won’t have time to read lengthy blocks of content.

5) Videos

Videos are a great way to convey information to your audience. Studies have shown that we retain more when there is a video involved, compared with simply text. This can be useful if you need to explain complicated or technical concepts. The Internet is full of software to help you create these videos; however, it can be as simple as filming your screen and narrating what’s happening (while you’re doing it).

Conclusion

We all have unique stories that are worth telling. Whether you’re just starting out or you’ve been working for years, according to the Digital Marketing Company Calgary it’s your ability to find and communicate your story that will determine your success in digital marketing. As long as you’re authentic and consistently staying true to who you are, there is no limit to what you can accomplish.