Redesigning Your Website – What You Need To Remember
Do you have any plans to redesign your website? Then you should have a clear understanding about the prominent steps that you need to follow. Along with that, you can end up with getting the maximum results out of redesigning your website as well. Here are some of the most important things to be mindful about when you are redesigning your website.
Define smart goals
Before you start working on the redesign process of your website, you need to figure out what exactly you want to accomplish. That’s because every website redesigning process will be associated with a set of goals. You need to make sure that you are achieving those goals at the end of the redesigning project.
In order to make sure that you don’t miss out any of the goals, you will need to write them down. Then you will be able to track the goals along with time and make sure that you are achieving them in a timely manner. You must also come up with an appropriate metric in order to track the goals as well.
You might not be able to achieve all the goals on time. This is where you should assign a priority to the goals. The goals with highest priority should be completed first. Then you can focus on what is more important and then move forward along with time. This will help you to make your website successful at the end of the day as well.
Analyze the functionality of the website
Before you move forward with the website redesigning project, you should do a proper analysis. This is where you need to evaluate what is working on the website and what isn’t.
You can think about using analytics to understand what components of your website are valuable to the visitors. This is where you need to pay special attention towards the design elements. The appropriate design elements that tempt visitor engagement should be implemented. Then you can keep on engaging the visitors who come to the website. Therefore, you need to make sure that you make appropriate changes to the design of the website.
Do research about your audience
You are redesigning your website to deliver a better experience to your audience. Lilo Australia says you need to think about doing research about the audience to get a better understanding of their preferences. During the research, you will need to pay your attention to a few important parameters. For example, you must understand what keywords your audience is using and their browsing style. It is better if you can understand what your target audience is expecting to see on your website so you can deliver a perfect experience to them.
Rework on the content
You need to make sure that the content you have on your website is up to date at all times. If it is sharing any outdated blogs, you need to update them or rewrite for better leads. That’s because visitors are only interested in seeing up to date information.
At the time of redesigning a website, most of the people tend to pay their attention only to design. This is one of the biggest mistakes that you can make. Redesigning the website will not deliver the best results if your content is outdated. The facts on your website must have changed. Likewise, your target audience might even have changed. You need to take those changes into consideration and rework on the content.
Take a quick look at the competition
It is worthy of taking a quick look at your competition while redesigning your website. Then you can understand how your competitors are doing. This doesn’t mean that you should just blindly copy your competitors. However, you will be able to receive inspiration from competitors and learn what specific changes that you should be doing to the website.
While you do the competitor research, you need to make sure that you are referring to the most successful competitors. That’s because referring to a competitor that falls behind will not be able to deliver any useful outputs. You will just be wasting your time by doing research against such competitors.
You can understand the impressive features on your competitor website, which the visitors love. Upon getting inspiration, you can implement similar changes in your website as well.
Have a responsive website
When you take a look at your website analytics, you will notice that most of the visitors are coming through mobile devices. In fact, the total number of visitors who come to your website from mobile devices will surpass the total number of visitors who come from PCs. This is the main reason why you need to ensure that your website is responsive.
During the website redesigning project, you need to double-check and ensure that your website is loading on any mobile device that exists out there. In other words, you need to optimize the website to any screen size. Then you can provide a flawless experience to the visitors who come from mobile devices. This can contribute a lot to the popularity of your website in the long run.
Focus on SEO
You shouldn’t allow the website redesigning project to create any impact on the search engine rankings that you have secured. This is why it is important to focus more on SEO while you are redesigning the website.
You will need to focus on the fundamentals of SEO and ensure that you stick to them. They include well-written Meta descriptions, page titles and permalinks. It is a must to do proper keyword research as well. You can use keyword research tools such as Google Keyword Planner, Uber Suggest or MOZ to do the keyword analysis. Then you should optimize all pages in your website with the appropriate keywords. You can get your hands on a reliable SEO guide and ensure that you are following it.
Keep these facts in mind and proceed with redesigning your website. The steps will help you to focus on the most important things at the time of redesigning the website, without missing out any.