What Do SEO Services Include?


You’ve probably heard about SEO, but what does it really mean? If you own a business and have a website, SEO services can help your site show up more on Google, Bing, and other search engines.

In basic terms, SEO is about optimising your website so that it ranks higher on search engines. This involves meeting the standards set by search engines and regularly checking and improving your site based on users’ search behaviour.

Since most searches happen on Google, a lot of SEO focuses on Google recommendations.

Having a strong online presence is crucial for businesses today. SEO used to be a DIY task, but now it’s a big industry. Many businesses hire SEO Services Gold Coast to manage their online presence effectively.

So, let’s see what SEO services include:

What Should SEO Services Include?

Every digital marketing company is different and offers different SEO service plans, but the best will provide a comprehensive service package.

Here are some things you must look for when selecting a service package from an SEO agency:

  • SEO Audit

Almost every SEO company offers an SEO audit.

This is where your SEO expert thoroughly looks at what you’re currently doing. Even if you don’t have a plan in place, your agency will check out your website from an SEO perspective, figuring out what’s good and what needs improvement.

While there are free tools for auditing, they don’t give you the same level of insights as a team of specialists.

That’s why it’s important for SEO services to include an audit. If they skip this, it suggests your SEO company isn’t fully prepared or invested in helping you. It also hints that they might not be planning to create a custom strategy for your business. Instead, they might be using a generic template, which is why they don’t want to spend time checking out your site.

The best SEO services focus on your business, brand, and target audience.

  • Custom Strategy

A custom strategy is like a special plan designed just for your business. When you have a strategy that fits your business perfectly, you can maximise your SEO investment. This means more calls, orders, and visits to your company.

If you decide to invest in an SEO service, it’s crucial to ensure the company offers a custom plan that’s made just for you. Some SEO companies, especially those offering “cheap” plans, use the same generic strategies for everyone.

When you use a generic SEO strategy, your business won’t get the best results. Most of the time, companies using these strategies don’t appear on the first page of search results. And since most people don’t look past the first page, this doesn’t help your business much.

Think of it like this: If you had a medical practice, you wouldn’t want to use the same SEO plan as a retail store, right? Your audience is different, and how you reach them through search is different, too.

That’s why choosing an SEO company that creates a personalised strategy for your business is important.

SEO Services

  • On-Page Optimisation

On-page optimisation is a crucial part of SEO services. It means your SEO team works on improving different aspects of your website to show up better on search engines.

Some examples of on-page SEO include:

  • Creating title tags, meta descriptions, and headers for better search visibility
  • Auditing your website’s structure, user experience, links, and redirects
  • Creating a sitemap for easy navigation
  • Optimizing the onsite images
  • Researching and optimising the best keywords
  • Creating new, SEO-friendly content for your site
  • Analysing the speed and design of your website

Most of the time, on-page optimisation is a big part of your SEO plan. If an agency doesn’t offer on-page SEO, it means they’re not covering all the important parts of SEO. In that case, it’s better to find another agency that does.

  • Off-Page Optimisation

When you invest in SEO services Gold Coast, make sure it includes off-page optimisation. In simple terms, off-page optimisation means optimising things outside your website that influence the search rankings.

For instance, the number and quality of websites linking to yours (your backlink profile) can impact your search result ranking. Imagine a food blogger linking to your site when talking about the custom cookies you made for their wedding.

SEO companies often do the following for off-page SEO:

  • Promote your website content with bloggers and webmasters
  • Create shareable content for your site’s blogs
  • Keep an eye on your company’s mentions on social media by users and influencers
  • Optimize your Google My Business profile

If you’re unsure if an SEO agency includes off-page optimisation, just ask! They can explain what their SEO services include and what each part means. This way, your team can make a smart decision when choosing an agency.

  • Ongoing optimisation

SEO is an ongoing process where your business partners with a professional agency. On the flip side, SEO consulting services provide short-term help, like with website redesigns.

It’s important to work closely with your agency. They should act like an extension of your business, helping you boost search visibility and revenue. This involves continuous optimisation, meaning your agency keeps improving your website.

Even after your site meets SEO standards, they keep finding ways to improve so you can get more visitors, leads, and sales. For example, your account manager might discover new keywords for your business and create new content. This content is then shared with bloggers and webmasters in your industry. The goal is to make your SEO strategy one per cent better, no matter how well it’s already doing.

So, it’s crucial to team up with an agency that understands this and sees the potential in your website.

Wrapping Up

To boost your website’s visibility on Google and attract more visitors, you need the help of an expert SEO services Gold Coast agency like zibdigital.com.au/seo-gold-coast/. They have the skills and experience to improve your site’s performance and keep up with changes in the industry and algorithms.

If your website isn’t ranking on the first page of Google, you’re missing out on a lot of potential visitors. Can your business afford to miss these opportunities?

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