3 Types Of Pillar Page (and How They Help With Ranking)
Organic search traffic makes up a significant portion of website visitors for many businesses. High-quality content is a big part of ranking your site well in search engines. But what is a high-quality piece of content, and how do you create it? One popular type of content is the pillar page. If you’re an expert Melbourne seo services professional, you know how important it is to have keyword-rich content on your site. In this blog post, we’ll discuss what a pillar page is, and explain three different types. We’ll also share how pillar pages can help your website’s ranking.
Why Pillar Pages?
A pillar page is a central, comprehensive resource on a specific topic. It’s the go-to destination for all information related to that topic, and Bottlenose’s answer to the question, “if you only had one page on your site to rank for everything, what would it be?”
Pillar Pages are designed to target broad, high-level topics to drive awareness and traffic. They serve as the foundation of your SEO strategy and provide a roadmap for your content marketing initiatives.
Pillar Pages are also an excellent way to establish thought leadership and build authority in your industry. By producing comprehensive, authoritative content on a given topic, you can position yourself and your company as experts in your field.
So why Pillar Pages? In short, they’re an essential part of any holistic SEO strategy. If you’re not already using them, you should be!
The Benefits of Pillar and Cluster Pages Include:
Pillar and cluster pages are a type of website architecture that can be very beneficial for both users and search engines.
Pillar pages are landing pages that act as an authoritative guide on a particular topic. They typically include a mix of both static and dynamic content, such as blog posts, infographics, videos, and product reviews.
Cluster pages are a collection of individual pages that are all related to the main pillar page. These subpages expand on the topics covered in the pillar page, providing additional information and resources.
One of the major benefits of using pillar and cluster pages is that they help to improve your website’s SEO. By grouping together related content, you can send strong signals to search engines about what your website is all about. This can help you to rank higher for relevant keywords and phrases.
Pillar and cluster pages can also be very helpful for users, as they provide a one-stop shop for information on a specific topic. This can save users a lot of time and frustration, especially if they are looking for detailed information.
If you want to improve your website’s SEO and provide a better user experience, consider using pillar and cluster pages.
Following that, we’ll go over some of the most common types of content pillar pages. Remember that the distinctions between these categories are not absolute, so some pillar pages may contain elements from each.
1. The “Guide” Pillar Page
The “Guide” pillar page is a high-level overview of the topic. This is where you can go into more detail about what the site is, who it’s for and why it’s valuable. It should be descriptive, but concise; authoritative; helpful; comprehensive; easy to navigate and read so that visitors can easily find what they need.
2. The “What Is” Pillar Page
This is the most famous and popular type of pillar page. It answers a simple question that your audience is likely to ask when visiting your website, such as: “What is SEO?”, “What is a blog?”, or even something as basic as “What does it mean to be a business owner?”
If you own an eCommerce store, for example, this can be used to answer questions like:
- What are the benefits of selling on Amazon vs other marketplaces like eBay and Etsy?
- Are there any legal issues involved in using third party dropshippers and FBA (fulfillment by Amazon)?
- How long should I wait until I start making money on Amazon again after launching my product line?
3. The “How-To” Pillar Page
How-To pages are the most popular type of pillar page. They’re great for ranking in Google, they improve user experience, and they increase conversions.
What makes a How-To page different from your standard blog post? In addition to a step-by-step process with pictures, it can be broken up into multiple sections for easy navigation and reading. This allows users to jump directly to the section that interests them most without having to scroll through the entire page—they don’t have time for that!
One of my favorite things about these pages is how well they fit into schema markup (which helps them rank well). Additionally, their structure lends itself perfectly to internal linking throughout your site since each section acts like its own mini landing page within the larger guide or tutorial.
How does a pillar page boost SEO?
The first thing to remember is that pillar pages should be the most important pages on your website. They should be the ones with the most traffic and user engagement, as these are what Google has determined to be the most valuable.
There are two reasons why pillar pages help boost SEO: their authority and their linkability.
First, a pillar page’s authority will increase when it gets more links from other websites or social networks. This is because Google sees those links as votes of confidence from other authoritative sites—and if you get enough of them, then Google starts seeing your site as an authority too!
Secondly, pillar pages attract more links than non-pillar pages thanks to their natural popularity (more people visit them often) and relevance (they answer lots of questions).
That means even though they don’t necessarily need external links themselves, they can still benefit from having them linked back into other websites through sharing buttons such as Facebook comments or Twitter retweets – thus helping further spread awareness about who you really are/what services etcetera you offer up front!
As we’ve seen, the benefits of pillar pages are many, and they can help boost your SEO in a variety of ways. Pillar pages are powerful tools for attracting visitors and driving conversions, but they also have an important role to play in search engine rankings. Therefore, expert Melbourne seo services experts says that by focusing on these three types of content—the “guide” page, the “what is” page and how-to page—you can build a strong foundation for your website that will keep you ahead of your competitors.